Perhaps the most important element of starting a new, successful business is finding a way to attract positive attention to what your company does. It is impossible to run a lucrative business if no one knows that it exists. One of the most successful yet overlooked tactics to attract attention to a business is writing and publishing a book. According to an article published in The Entrepreneur, a book is a multi-purpose marketing tool that can be used to create hype and attention for any new business (Tucker).
Writing and publishing a book can help you in three main ways:
- Having a book gives you and your business a sense of authority, expertise, and credibility.
- Having a book makes people more likely to find your business.
- Having a book makes it more likely that people will talk about your business.
Writing and publishing a book holds the same weight as a college degree would have forty years ago. Writing a book is extremely difficult and it is not something just anyone can achieve. It requires a level of commitment and an understanding of a subject that many people do not possess. If you can write and publish a book, you will immediately be seen in a better light than many of your peers. When potential clients see that you have a book, they are given a rare and reliable signal that you are a person who holds a position of authority over the subject that you have chosen to write about (Tucker).
It can be extremely difficult to attract people to your website when you are first starting a business. Many choose to spend money on advertisements, but they are not always successful because no one goes looking for ads (Tucker). It is likely that your advertisements will either be seen by someone who isn’t interested in your service or else ignored entirely. Unlike ads, a book on a specific subject is something that is actively searched for. If someone is searching for a book that covers a subject that is in your area of expertise, it is likely that they will reach out to your business and ask for assistance. Writing a book helps to attract potential clients because your book shows people who you are and how your business can help them.
Lastly, having a popular, well-written book will cause people to talk to others about your business. Despite the development of social media over the last decade, one of the most valuable marketing techniques is still word of mouth. If someone reads your book and enjoys it, they are likely to recommend it to a friend. This begins a cycle of people who are consuming and repeating your terms, phrases, and ideas to other people (Tucker). Having people talk about what you do is key to running a successful business.
Our publishing house is committed to publishing authors who are up and coming as well as seasoned pros. We have worked with a variety of writers who have varying goals with their writing and we have provided them with a quality product. If you are looking to publish a book to help grow your business, be sure to come to HIS Publishing Group.
Works Cited
Andersen, Erika. “Why Writing a Book Is Good Business.” Forbes, Forbes Magazine, 3 Sept.
2013, www.forbes.com/sites/erikaandersen/2012/10/12/why
-writing-a-book-is-good-business/.
Max, Tucker. “Why Every Entrepreneur Should Write a Book.” Entrepreneur, Entrepreneur, 16
Sept. 2016, www.entrepreneur.com/article/280518.
